Not only is the new Carling C2 advert for an absolutely terrible product but it’s officially the worst advert I’ve ever seen in my life! In the advert a Robot that looks similar to R2D2, but not similar enough for George Lucas to sue, goes into a Robot bar. We’ll call this robot C2D2 although in the ad he’s called something crap like X2000.
The R2D2 lookalike orders a C2 circuit board; apparently robots drink circuit boards not liquids. The bar goes silent, the other Robots are probably thinking “who’s this robosexual”. C2D2 then smugly announces “Yeh that’s right, half the strength, tastes great, and I like it”. The other robots then return to what they were doing and a television screen shows the slogan “C2 also available as larger”.
Thankfully I’m not the only person to realise how bad this advert is, a full write-up on it can be found over on TV’s Worst Adverts. If you’re one of the lucky ones that hasn’t seen the ad yet then you can see this atrocity over on youtube. Here’s a link to my last advert watch. If you like robots then you might like my Top 7 robots list.
Pete Graham xXx